Start With Your Audience

Having a successful channel means having lots of people who come watch your content. That large subscriber base and audience is the product you can sell to advertisers — the more people your videos reach, the more interesting you are to marketers.

While great content will bring you an audience, your content alone won’t get you to your goals. You need your fans to watch your videos, subscribe to your channel, and — most importantly — share your content with their friends. When you provide the content your fans are looking for, your superfans can help you reach your audience goals.

Journal Activity: In the space below, write a brief description of what a superfan of your content looks like. For example, “My superfans think of themselves as science nerds who want to know exactly how realistic is the technology in science fiction books.”

When you register for the course, this will be a required activity.