Great stories,
big audiences
Find out how to createvideo channels that introduce your passions to like-minded fans—and earn money along the way. BuzzFeed and The New School are teaming up to help you learn the tools, techniques and theory behind the best videos seen by millions on social media.
A five course online certificate
We will show you how to be part of the social video revolution.
you can succeed in the social video business
The world of social media content has exploded, with thousands of content creators posting high-quality videos on profitable channels.
Through Social Video Pro’s five self-guided online courses, you will hear from leading industry experts about how solid audience engagementcan help build a lucrative online business.
Develop a public version of “you” that will attract followers. Learn to tell authentic stories that make people feel something. Social Video Pro will teach you how to go beyond viral success to develop video channels that last.
The Courses
1
Know who you are
Always start with three questions: Why this? Why you? Why now?
2
BUILD YOUR
BEST STORIES
Characters, content, motivations, conflict, and resolution
3
MAKE VIDEOS
WORK FOR YOU
Keep your focus to create a ‘minimum viable product’ on schedule
4
CONNECT WITH
YOUR PEOPLE
Be sensitive to your audience and the reasons they share your videos
5
FEED YOUR FANS
Talk with your fans and respond wisely to feedback
A Perfect FIT FOR You
Aspiring influencers
With a strong approach and a repeatable plan, you can attract and entertain millions of followers—and help brands promote their newest products.
Fans and hobbyists
Show your love for your favorite niche interest—whether it’s pop culture, gaming, food, travel, or anything else you can imagine. Position yourself as a leader with like-minded people.
Business pros
You can raise your online game by planning videos that tell the story of your business or organization. Develop an authentic voice, and connect with people’s needs and desires.
Go at your
own pace
The Social Video Pro certificate is a self-guided online experience with text, videos, and exercises.
Each course features 45 minutes of streaming video and writing activities to get you thinking about your new career.
Work whenever you want with your own computer and equipment. No video equipment is needed as you learn important business fundamentals.
Estimated time to completion: 20 hours
You will learn
To develop your unique voice and persona
To tell stories people will remember
To get great results with inexpensive gear
To plan a format and schedule you can keep doing long term
To discover your audience
To build your fan base through feedback and interaction
To earn money for your hard work
THE EMMYS
You can submit a video project for an Emmy Award. All award categories are eligible for digital submissions—and yours could be a winner.
GUEST EXPERTS
BuzzFeed
Inga Lam
Great Results with Simple Gear
Rie McClenny
International Reach
Claudia Restrepo
Fictional Storytelling
Jazzmyne Robbins
What your audiences are expecting
Curly Velasquez
Strong Personas
Alvin Zhou
Make Your Passion Your Work
CBS
News
Jeff Glor
Social video for Traditional Audiences
AMC
Networks
Linda Schupack
Social Video Meets Marketing
MEET YOUR INSTRUCTORS
Steele Filipek
Steele Filipek has been at the forefront of transmedia production since joining Starlight Runner Entertainment in 2008. As Executive Editor and Senior Writer, he has designed multi-year rollouts for franchises both large and small, analyzing and crafting story worlds that have been enjoyed by millions of people worldwide. His output for the company also includes video game scripting, book editing, social media narratives, brand analysis, game design, and demographic studies.
Vinay Chowdhry
A film and production faculty member at The New School, his vast experience in documentary filmmaking gives him a keen instinct for compelling human stories. An uncompromising cook, no distance, or weather condition, will keep him from an undiscovered culinary experience.
Work at your own pace with self-guided lessons and assignments designed by New School media studies faculty. All lessons feature videos by faculty and expert contributors who are making great things happen today with social video.
Flexible pricing
Free Preview
Sample Course 1 to see if Social Video Pro is the right way to supercharge your online career. Provide your email to get started.
Course 1: $180
Get started with Social Video Pro’s first course: “Know Who You Are” and decide later whether to continue with the rest.
Full Certificate: $600
Are you ready to go all the way? Sign up for all five Social Video Pro courses to claim a 30 percent discount courtesy of BuzzFeed.