Social Video Pro
Identity
Overview
Social Media Pro uses a slightly modified version of The New School typography and color identity. The BuzzFeed wordmark is always prominently featured in a combo logo. Use this identity guide to download assets and instructions on how to make sure your Social Video Pro materials are on brand.
Typography
Use the Neue typeface developed by The New School in all print and online communications. Be sure to read intallation instructions in the ZIP file offered by The New School DIY design elements website.
Examples
HEADING 1
Heading 2
Heading 3
Heading 4
Body Text
Instructions
- Headlines: NeueDisplay Random
- Other headings: Neue Black
- Body Text: Neue Regular
Download
Neue typeface package for PC and Mac. (ZIP file)
NOTE: NeueDisplay Random contains an algorithm that randomly expands the width of some of its characters. In applications where this function doesn’t work (i.e. Adobe Premiere), use NeueDisplay Wide instead.
Colors
Use the Neue typeface developed by The New School in all print and online communications. Be sure to read installation instructions in the ZIP file offered by The New School DIY design elements website.
Examples
Red
Red
Black
Black
Instructions
The New School colors are red, black, and white—nearly identical to the colors used by BuzzFeed. Use these values:
- Pantone Breakdown Rubine Red (51), Yellow 012(49)
- CMYK Breakdown C (0), M (99), Y (91), K (0)
- Screen Breakdown R (232), G (46), B (33)
- HTML Breakdown #E82E21
Combo Logo
The logos of BuzzFeed and The New School will always be combined in a combo logo with the “X” character in between.
Examples
Instructions
Do not divide up the logos or use them in any other orientation except what is shown. Always show The New School in black, or in white when overlaid on an image or dark background. Always show
Social Video Pro Logo
Whenever possible, render Social Video Pro in NeueDisplay Random. The wordmark can be all on one line or in a two- or three-line format. Do not allow a line break between “Video” and “Pro” in two-line renderings.